Nestle And The Infant Formula Controversy †Myassignmenthelp.Com

Question: Discuss About The Nestle And The Infant Formula Controversy? Answer: Introduction The report presents a brief overview of the strategic management. It explains the key issues and obstacles of Starbucks Corporation. It explains that how the company is making effective strategies to gain the competitive advantage in the market. The strategic approaches play a significant role in the company. It describes the relationship between company strategy and its goals and expectations. Starbucks is an American coffee industry which offers coffee to its customers. It explains the position and image of the company over the next 5 years. Major issues in star bucks corporation The Star buck is an American coffee company which was founded in 1971 in Seattle Washington. It is the coffee industry and it serves hot coffee, whole bean coffee, and cold coffee in 23,768 locations across the world. But now a days the company is facing various key challenges. They are discussed below (Bateman Snell, 2013). The company does not maintain the good relationship and communication with baristas and customers. Thus, the customers do not want to go at stores and they do not feel comfortable at the shops. It losses the coffee aroma and warm feeling in the stores. The competition exists among McDonalds, caribou coffee and Dunkin Donuts so it faces many difficulties. Thus, the competition is increasing day by day. The management and operation of the company are very poor. Discipline and mismanagement are other key issues exist in the organization (Holsapple, 2013). The corporation does not maintain the control over the stores. It losses the core values day by day. It does not appoint the trained person to serve coffee and drinks. The company appoints only inexperienced baristas. Therefore, it faces many difficulties due to inexperienced employees. The company does not focus on the core values and competencies. Thus, the organization losses it cores values and significance. The organization is also facing the economic challenges of the recession, globalization, global imbalances, and environmental issues. The sustainability is another issue in the company and it does not follow the proper rules, regulations, and compliance of the corporation. Now it can be said that various key issues exist in the management (Chua Banerjee, 2013). Therefore, the company needs to improve and overcome on these key issues and problems. It should also improve the economic and social conditions of coffee farmers. It should minimize the various environmental impacts and it should provide the excellent working environment to its employees (Einwiller Johar, 2013). Corporate level strategy between periods of 2008-2014 area The Star buck is using the corporate level approach in the organization to gain the success and growth of the company. In this strategy, it is focusing on the products and services of the organization. It is maintaining the excellent quality and quantity of the products. It is providing the unique point of products and service experience to its customers. It evaluates and analyzes the various key obstacles and problems of the company which exists in the environment (Battistella, Biotto De Toni, 2012). Low calories food and hot coffee and cold coffee are part of the organization to attract the customers at the stores. Through corporate level, strategies, the company is utilizing the resources effectively and efficiently. It is enhancing and increasing the customer experience and its core values. It is expanding its business activities and operations domestically as well as internationally (Schultz, 2012). It provides training to employees to serve the various services for the custome rs. It is controlling on the average store opening costs through its corporate-level strategy. It is building a good relationship with exporters and growers and checking the conditions of crop yields and agriculture. It is trying to maintain sustainability in the environment with the help of corporate level approach. It is promoting and enhancing the coffee cultivation methods and approaches to protect biodiversity (Sethi, 2012). Through corporate level strategy, the company is maintaining the healthy working environment. It is also making effective strategies to overcome on its various competitors. It uses the biggest social media networks through its effective corporate level strategy. Starbucks is one of the recognized brands across the world. The company is implementing growth expansion strategy in order to achieve the organizational goals and objectives. Through corporate level strategy, the company is generating more revenue and profit (Hill, Jones Schilling, 2014). Merger and acquisition strategies Starbucks uses the merger and acquisition strategy to create and maintain the diversification in the market. This strategy helps to reduce the costs and expenses and it increases its revenue and profits. Through merger and acquisition strategy, the company is taking the competitive advantages. This strategy gives opportunities to the organization to reach into the markets. The company is improving its financial position in the market. In this strategy, the organization integrates its business operations and activities with other company, therefore, it gains various competitive and market benefits across the world. Through merger and acquisition, the company shareholders increase their net worth and value. It is time-consuming strategy and it reduces the various legal issues. Thus, the Starbucks is using the merger and acquisition strategy. Business level strategies between periods of 2008-2024 The company is using the effective business-level strategies to gain sustainability and long-term objectives of the organization. The business level strategy includes the cost leadership, focus, and differentiation. This strategy focuses on the quality services and atmosphere of the stores. It plays a significant role in the Starbucks Corporation. It also focuses on the various coffee products to attract the customers in the market. The company is also focusing on the innovation to attract the more customers in the market. It is continuously producing innovative products to satisfy the customers (Oluikpe, 2012). Strong leadership in Star bucks corporation Leadership plays a significant role in every organization to focus on the activities of the employees. It is one of the success factors of the Starbucks corporation. The company appoints right and competent employees for doing the work. The leaders of the company evaluate and analyze the performance and activities of the employees. They promote and motivate the workers to do work effectively and efficiently. They maintain proper communication with their workers and provide a good working environment to the employees. Leaders listen to the queries of the employees and resolve them effectively. In this way, the company is using effective leadership strategy in the organization (Hill, Jones Schilling, 2014). Fit between Starbucks strategy and its goals and objectives There is a close relationship between the company strategy and its goals and objectives. The company strategy influences the goals and objectives of the company. If the company makes effective strategies then it can easily achieve goals and objectives of the company. The Starbucks is using the various strategies in order to meet the organizational goals and objectives. The company uses the differentiation generic approach to determine and evaluate the growth and success of the company (Kapferer, 2012). The main objective of this strategy is to make the effective company which would be different from the other competitors. Another side, the company is using the responsible and sustainable policies and procedures to differentiate its products from other competitors. It focuses on the innovation to attract the more customers in the market. The organization is using the effective product mix and supply chain strategy in order to meet the goals and expectations of the company. Starbucks a lso uses the intensive strategies in the market. In this strategy, the organization tries to achieve the maximum level of revenue in the existing market. The intensive growth strategy depends upon the market penetration, market development, and product development. The company is using the various market and product development strategies to overcome on the competitors (Oluikpe, 2012). The company also uses the various marketing strategies like SWOT analysis and marketing mix strategies to expand its business globally. In this way, it maintains flexibility in the market. The organization is using the product line and rapid growth strategy in order to meet long-term goals and objectives of the company. It uses the various distribution and advertisement strategies to promote and build the image of the company. It uses the various prices strategies to control and maintain the prices of the products. It also focuses on the market segmentation, positioning, and target market to evaluate the needs and desires of the customers (Peppers Rogers, 2016). In this way, the company is trying to make unique and excellent position in beverages and coffee industry. Now a days the company is facing various challenges in the generic strategy. Thus, the company should improve its competitive and generic strategy in order to meet its effective objectives and expectations. It should also focus on the strategies and plans of the competitors to gain various competitive advantages and benefits (Khatri, Sirota Butte, 2012). Strategic Options three years and beyond from 2014 plus After various researches, it has been found that the company is expanding its business day by day. The company wants to achieve its long-term goals and objectives. It wants to open approximately 12,000 new stores across the world. It is improving its products and services to overcome on its competitors. It is trying to offer more food products and beverages to the customers. The company wants to increase its revenue by 10% in the next 5 years plan. It is continuously improving its financial and economic performance. The company is making the new leadership and marketing strategies to gain the sustainability in the market. It is making new intensive and growth strategies to make the good position in the market. The further plan is to open standalone princi stores in Seattle New York in 2018. The company will serve an innovative pipeline which elevates and promote the brand name across the world. It is expanding its food menu in the world (Wang, 2012). In the next five years, Starbucks expects its effective channel development segment that includes its consumer packaged goods, ready to drink segments, branded solutions which will help to increase the revenue and profit of the organization. The company wants to increase in its food products to gain the various growth opportunities in the business. The growth strategies should focus on the additional penetration and untapped rural market across the world. Further, it will build and maintain the loyalty, trust, and faith in the organization. The company is also trying to provide the home delivery services to its customers. It will help to build and maintain the good relationship with the customers in the market. It wants to provide a good working environment to the employees for providing services to its employees. In this way, the company will attain the long-term mission and vision of the company. The main objective of the company is to become the primary retailer in the coffee indu stry across the world. There are various factors also exist in the market which influences the business activities and operations of the company. Therefore, various analyses are done by the organization to check and evaluate the external factors of the company. In this way, the company controls on the various barriers of the market (Tu, Wang Chang, 2012). Recommendation There are various key issues exist in the Starbucks company. Therefore, various recommendations have been given to the company to improve key management issues. The Star bucks corporation should identify the needs, desires, and requirements of the customers to provide fast services to its customers. The company needs to make changes in current e-commerce strategies to attract the more customers across the world. It should build and develop the effective communication system to motivate and improve the performance of the employees. The organization should introduce some online coffee tour package to provide hotel accommodation and cheap and reasonable travel tours. It is one of the successful companies across the world to provide satisfaction to its customers. Thus, it should build comprehensive and effective strategies to increase the revenue and profit of the corporation. The company should adopt the two policies of product market diversification and product development to gain the competitive advantages. The organization must locate their business operations in the high traffic areas. Conclusion The report is based on the strategic management of the Starbucks Company. It is the biggest coffee industry across the world. Now it is concluded that the company is using the effective strategies and approaches to identify and evaluate business activities of the competitors. The strategies and approaches play a significant role to attain the goals and objectives of the company. Through the excellent strategies and plans, the company will build and develop the corporate image in the world. These strategies will also help to provide satisfaction to the customers. References Bateman, T. S., Snell, S. (2013).Management: Leading collaborating in a competitive world. McGraw-Hill Irwin. Battistella, C., Biotto, G., De Toni, A. F. (2012). From design driven innovation to meaning strategy.Management Decision,50(4), 718-743. Chua, A. Y., Banerjee, S. (2013). Customer knowledge management via social media: the case of Starbucks.Journal of Knowledge Management,17(2), 237-249. 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